The 2008 Expedition is an important vehicle to Ford for the sport utility market segment. The EL Limited is a member of a series of nine trim levels for the Expedition which include King Ranch, EL King Ranch, Eddie Bauer, Limited, XLT, Max Eddie Bauer, Max Limited, EL XLT, EL Limited, EL Eddie Bauer, and Funkmaster Flex Edition. The four-door truck with its four-wheel drive is positioned to aggressively fill this niche for Ford. There is strong competition from vehicles from Honda.

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The Expedition Max Limited is equipped with a Ford 5.4 liter eight-cylinder engine that utilizes 24 valves. The Triton engine is mated to a ZF 6-speed Transmission. This configuration has proven to be a successful design for Ford.

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A high point in the sport utility market is the Ford Expedition. In 2006 Ford released an upgraded version of the Expedition with six versions: Eddie Bauer, Limited, XLS, XLT, XLT Sport, and King Ranch. Sales for the Expedition, especially the Expedition Eddie Bauer, were brisk during 2006 and 2007. The improved reliability and the sporty styling were responsible for the sales boost.

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Buyers of the Ford Expedition are aware of the reputation of the truck they are purchasing. The Expedition has been one of the premier vehicles of the Ford line for years. It is considered an institution of a truck and the 2009 model is no exception. The Ford Expedition falls into the sport utility for the family category. People who purchase the Expedition have been doing so for the last few generations in a family. It is a constant that only gets better with age.

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